Why Ably

2015

Ably Founded

Brothers Raj and Akhil Shah found Ably in Seattle with a mission to bring high-performance natural apparel to market, powered by their proprietary Filium technology that makes natural fibers repel liquids, stains, and odors.

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2016

Kickstarter Campaign Launch & Success

Ably launches its Kickstarter campaign for Ably®, aiming to fund shirts and hoodies treated with Filium technology.

The project hits its funding goal very quickly and far exceeds expectations, drawing 4,900 backers and raising approximately $540,000 to bring the product to market.

The Kickstarter campaign establishes Ably’s initial product line — primarily tees and a signature hoodie — and serves as the company’s go-to-market launch.

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2017

Expansion and Retail Presence

Following the Kickstarter’s success, Ably began selling Filium-enhanced apparel directly to retail customers.

After launching with basic tees and a signature hoodie, Ably steadily broadened its offerings to include a wider range of tops, bottoms, sweats, casual wear, outerwear, and accessories, driven by strong customer demand for the technology across more garment types.

As the brand scaled, Ably applied insights from its earliest production runs to refine both materials and processes—resulting in significant improvements to fabric performance, durability, and comfort, while also reducing environmental impact. These learnings enabled Ably to deliver a far more advanced product that better serves customers and aligns with the company’s commitment to sustainability.

Today, Ably is the world’s first and only full collection of stain- and odor-resistant apparel, offering hundreds of versatile styles designed to mix, match, and move with you.

See Ably® In Action

Ably® vs Water

Ably® vs Wine

Ably® vs Chocolate

Ably® vs Packing

Ably® vs Odor

Ably® vs Spills

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WHY ABLY?

Soft, breathable comfort that feels like your favorite cotton.

The world's first and only full collection of stain and odor-resistant apparel.

Hundreds of versatile styles designed to mix, match, and move with you.

Less packing, less washing so you have more time where it matters.

Sustainably made, eco-friendly, and safe for you and the planet.

AS SEEN IN

"We think this product is amazing even if it’s just one incredible shirt or hoodie in your wardrobe. (Or five. Or ten. Don’t let us hold you back.)"

"They're stylish enough for anyone, but the neat thing for travelers is that they can go days between washes, which also makes them good for the environment, saving all that water. Mine made it to Day 6, but who's counting?"

"With Ably’s odor-proof, stain-proof and environmentally friendly garments, you can wear the same shirt for 2 weeks and not know it. Pack less, feel fresh and look good!"

"Messy eater planning a trip to Italy? Keep your clothing safe from staining with Ably’s stain-resistant Filium fabric technology. The same system that allows stains to slide off helps their clothes dry quickly, as well."

"Whenever I've traveled in Ably clothing, I've found that smells don't seep into the pieces, even over long travel days. In fact, not even my boyfriend's alarmingly sensitive nose was offended by my Ably-clad hug after an international flight(a real first — I'm a lucky girl)."

"CNBC tested the T-shirts, wearing them for three straight days — through work outs, meals and sleeping. Staff members were happy with the product’s sweat and water resistance."

"A shirt that you could wear for two weeks straight that wouldn’t stink sounded way too good to be true. So I tried it. After a particularly long, hot, sweaty run, the shirt was wrecked when I peeled it off. It was downright nasty — looking and smelling. I hung it up to dry, came back the next morning and it was like new. It didn’t stink at all. That’s nothing short of a miracle."

"This time I went to town and spilled an entire glass of OJ on Ably’s white long-sleeve T-shirt, called the Pamela. The liquid immediately turned into beads, and was remarkably easy to simply wipe off. Unlike the other clothing items I tested, it was truly difficult to tell I'd just doused it with a glass of bright orange liquid—no residual stain, no lingering smell."

"I wore the Ably shirt for 4 days without washing it. Walking on the beach in the sun, spending hours on a boat searching for whale sharks, and going out to eat in town. While I sweated plenty due to the Mexican heat, there were no embarrassing sweat stains. No smell. I've never seen anything like it before."

"10/10. Never worry about stains again! It also repels odor and moisture, so you can wash your clothes less often. You could pour a glass of red wine all over this white shirt and it will just run right off! I'm mesmerized by this technology--this would be a game changer for travel if more clothes were made with Filium."

I use Ably clothing to hide my severe hyperhidrosis in social or warm situations. Thank you all again for the literal life changing garments for those like me with hyperhidrosis. I couldn’t live a normal life without them.

James

Ably Customer

People look at me like I'm crazy when I tell them I've been wearing the same shirt without washing it for 14 days. It still looks and smells like new.

Melanie

Ably Customer

We absolutely love the fabric! My husband had rotator cuff surgery, and wore his shirt for the entire first week.... day and night.... no stink!

Sue

Ably Customer

Withstood lollipops, sweat, spilled chocolate milk, and dog fur all while keeping the kids warm on an airplane… Super cool!

Christina

Ably Customer

Ably is just perfect. They bundle all the strengths over the other products into one, without any of the weaknesses: It is light and flexible and feels super comfortable to the skin. It seems to be 100% sweat proof. For real. I feel more relaxed wearing them and in turn that triggers less stress and less sweat.

Arthur

Ably Customer

What a Great company offering one of a kind products. Comfort, Size, Style!

John

Ably Customer

I bought these for a 2 week trip to Japan and I've worn them almost every day so far.

Seth

Ably Customer

I love this shirt when I travel as I can get in a bunch of workouts and don't worry about it smelling.

Brian

Ably Customer

This filium stuff is awsome!!! Liquids just glides off

Sammy

Ably Customer

It still smells like a new shirt, it's been two weeks. Got some dirt on it, just wet my thumb and wiped it off. Everything just rolls off it's great.

Mitch

Ably Customer

I was expecting the shirt to be a little stiff with having the Filium technology added to the cotton. But the shirts are softer than my other cotton shirts that I own.