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The fashion industry is the second largest environmental polluter next to the oil industry.
When it comes to saving the environment, we often forget that it’s the little things that count. Most of all, it comes down to a choice.

Ably chose to develop a new kind of apparel. We use natural, eco-friendly fabrics don’t use nano particles or harmful chemicals that break down and leach into your skin or the environment. Filium, Ably’s core technology, is manufactured in accordance with bluesign® standards for sustainable materials and production.

While we’re careful to drink out of reusable water bottles, recycle our trash, and turn off the lights when we leave the room, sometimes it’s the things we do without thinking that sometimes cause the biggest harm.

Unless you have gone out of your way to find clothing that is made out of completely natural fibers, it could be that chemicals from the clothes you are wearing right now are seeping into your skin, are leaching harmful chemicals into the environment, causing contamination of the water supply, and becoming the root of a host of illnesses, possibly cancer.

We acknowledge that even our 100% cotton shirt is expensive to the environment and the communities who produce it. This is why, in order to minimize the effect the clothing industry is having on the environment, we need to choose clothing that requires less washing and that are eco-friendly.

Ably has produced clothing with that in mind. We’ve designed our apparel for people who want to save time, save money, and save the environment.





Here's why:

Not “To Dye” For”
The majority of clothes worn today are full of dyes that are seriously harmful to the environment.
Disposable clothing accounts for a tremendous amount of environmental pollution. Fast-fashion clothing is made of synthetic, inorganic materials and is often discarded improperly. Wasted clothing in landfills pollutes the ground and water.

Petro Clothing
Polyester and nylons are not biodegradable and they cost 70 million barrels of oil to produce. They also require vast amounts of energy to be produced. What’s more, nylon emits large amounts of nitrous oxide - a greenhouse gas - during manufacturing. Worse, the impact on global warming from nitrous oxide is nearly 300 times more than carbon dioxide! (source: http://www.alternet.org/environment/its-second-dirtiest-thing-world-and-youre-wearing-it)

Laundry Detergents: The Dirty Secret
The impact of chemicals on our skin and in the environment is amplified by over-washing our clothes. Recent studies show that the chemicals in our favorite laundry detergents, fabric softeners, and dryer sheets have high levels of carcinogenic ‘air pollutants’. It’s also rare that these contaminants are clearly listed on labels, making many of us blind to the environmental harm of running a load of laundry. [source: http://www.annmariegianni.com/toxic-chemicals-in-laundry-detergents/]

The pollutants go straight into the air we breathe, and the water we drink.

This isn’t to mention the 1,900 individual fibers that are washed off a single garment of clothing during an at-home wash. So if that means your clothing is made of synthetics, that is a lot of non-biodegradable pollutants washing away into the water and ground.

And while it might be difficult to avoid synthetic fabrics entirely, reducing the number of new items you purchase is a great way to lower the amount of microfibers you’re adding to the water system. Opt for high-quality natural fabrics like premium cotton, linen, hemp or soy silk over synthetics.

Do Your Part To Lower Toxins In Our Environment: Choose Ably
Ably is all natural, resistant to stains and odors, and is liquid repellent. Purchasing Ably apparel and limiting your washing cycles will contribute to a healthier planet by ameliorating some, if not all, of the harmful byproducts of clothing production, clothing wearing, and clothing cleaning.